Business decision wishes are common-sense models. One decision maker's wish made a 30% ROS improvement possible.
Wanting Analytics We Need
Useless analytics are easy. You can avoid them. Find out how.
Applying Human-Understandable Stats
Common-sense and Excel take in models, and spit out breakthroughs
De Facto Data Science Life Cycle
Data science projects have a common sense life cycle.
Understand Why 