Useless analytics are easy. You can avoid them. Find out how.
Author: bill@grokstats.com
Modeler/economist, experienced in profit extraction across retail, CPG, and marketing channels. Specialize in end-to-end analytical pipelines starting with business wishes, traveling through R in clouds, and ending in Excel workbooks driving breakthrough decisions.
Applying Human-Understandable Stats
Common-sense and Excel take in models, and spit out breakthroughs
De Facto Data Science Life Cycle
Data science projects have a common sense life cycle.
Human-Understandable Stats
Business decision wishes are common-sense models. One decision maker's wish made a 30% ROS improvement possible.
Understand Why 